VIRTUAL PRESENTATION: ISQE | Making Sense of Collocated Teamwork Activity: The Multimodal Matrix as a Quantitative Ethnography Methodology

December 3, 2020, 3:00 PM (CST)


Vanessa Echeverria; Gloria Milena Fernandez-Nieto; Roberto Martinez-Maldonado; Simon Buckingham Shum

Polit├ęcnica del Litoral, Guayaquil; University of Technology Sydney; Monash University; University of Technology Sydney

In this seminar, we will discuss our inroads into giving meaning to multimodal group data. We have followed a human-centered approach to design meaningful end-user interfaces that convert multimodal data into data stories. Based on Quantitative Ethnography principles, we developed a modelling technique, termed the Multimodal Matrix, to grounding quantitative data in the semantics derived from a qualitative interpretation of the context from which it arises. Register here.