Not Playing Around

From In Business

June 8, 2018   |   By Jason Busch

In the world of Gear Learning at UW–Madison, the biggest trend in game design is in collaboration between subject matter experts and game designers, says Beall. “Thanks to the foresight of Diana Hess, dean of the School of Education and Bob Mathieu, director of WCER, Gear Learning is positioned to have tremendous impact in the field of games for learning. As part of the UW–Madison campus, I am in regular meetings with some of the world’s foremost experts in areas like astronomy, pharmaceuticals, women’s health, astro-botany, and others. Through games, we bring together amazing people, all of whom seek to leverage the power of games to engage and educate.

“Madison is certainly a hub for game development, and in my experience it is by far the most potent hub across the Midwest,” concurs Beall. “With the University of Wisconsin as a major driving factor, the Greater Madison area is filled with innovative and creative folks. With local organizations fostering [game] making, entrepreneurship, and broader economic development, Madison is stronger than ever.”

Read more.